Both India and China are major markets that offer great financial opportunities for the brand. The brand appeals to a broad spectrum of customers where multiple dayparts and various platforms appeal and serve different customer groups. Such high indebtedness makes the brand vulnerable to several major risks.
Heavy competition leads to erosion of market share as well as increased costs of marketing. Low entry barrier The industry has low entry barrier, making it saturated with numbers of fast food restaurants with similar products offering. Easily imitable business Limited product mix Low control on franchise model Even though Burger King has moderate differentiation, one of its weaknesses is that its business model and products are easily imitated.
By making better use of digital technology, it can engage customers and earn loyalty. In US and Canada as well as the international markets, the brand is facing heavy competition. Burger King is easily recognized in several corners of the world by its name and logo.
The SWOT analysis model examines the strengths, weaknesses, opportunities and threats most significant to the firm. This issue has putting pressure on restaurants to offer healthier menu items.
While it plans to reach at least restaurant stores in China over the coming years, it also plans to enter the Indian market through a partnership with one of the local private equity firms. The dispute spurred the National Franchisee Association to file a lawsuit against the company.
Development of new products has the potential to drive traffic by expanding customer base. Recent research on team and organizational diversity: It relies heavily on its computer systems and network infrastructure across operations including POS processing at the restaurants.
The company is able to grow while minimizing large capital expenditure, meanwhile it collects fees and royalties from each franchise added.
While it plans to reach at least restaurant stores in China over the coming years, it also plans to enter the Indian market through a partnership with one of the local private equity firms.
Weaknesses Vulnerability to Labor and Regulatory Influences Although the company operates in many international venues, the majority of restaurants are in the United States. Burger king is one of the most well known QSR brands in the world. It is the second largest fast food hamburger restaurant in the world by its number of stores.
The company was recently ranked 7th in brand awareness. While the economic conditions can fluctuate across markets, being present in various markets brings stability in the system. Danau Sunter Utara, Jakarta Utara. Burger King could improve their sales by producing more advertisements on their products.
By December 31, the total number of Hamburger restaurants including the ones owned and franchised was 15, It is expectable that Burger King will remain one of the major players in this market. Dengan demikian perencanaan strategis yang efektif dalam melakukan suatu kegiatan untuk mengambil keuntungan harus menganalisa faktor-faktor strategis perusahaan peluang,kekuatan, kelemahan dan ancaman dalam kondisi yang ada pada saat inidan yang akan datanghal ini disebut dengan analisis situasi.
This is one of the most significant challenges before Burger King and its franchisees. Franchisees had also disregarded their aging restaurants. The long term success of the brand depends on this strategy. It has introduced earlier restaurant opening times in its United Kingdom locations. The decline was driven in part by continued adverse macroeconomic conditions, including record levels of unemployed.
Development of new products has the potential to drive traffic by expanding customer base. Journal of Marketing theory and Practice, Vulnerability to Labor and Regulatory Influences Although the company operates in many international venues, the majority of restaurants are in the United States.
Strengths Geographic Diversification Burger King has over 11, fast food restaurants located in over 70 countries. The decline was driven in part by continued adverse macroeconomic conditions, including record levels of unemployed.
Some of the common issues that have been obstructing the growth of every brand relying on the franchise model include the rising costs, low staff morale as well as difficulties in the way of adapting to consumer needs.
Also, the company could establish new businesses or subsidiaries as part of market development to gain more revenues while reducing the effects of market risks. It has grown despite the heavy competition and relies on a largely franchising model for business.
Heavy competition leads to erosion of market share as well as increased costs of marketing. Burger King’s SWOT Analysis is shown in this case study of the firm's strengths, weaknesses, opportunities & threats, internal & external strategic factors.
Burger King SWOT Analysis Introduction: Burger king is one of the most well known QSR brands in the world.
It is the second largest fast food. Burger King Corporation was founded by James McLamore and David Edgerton in in Miami, Florida. Burger king is known for serving a high-quality, great-tasting, and affordable food. The purpose of each organization is to achieve its goals.
Burger King SWOT. This SWOT analysis is about Burger King. Strengths. Geographic Diversification. Burger King has over 11, fast food restaurants located in over 70 countries. 7, of its restaurants are located in the United States (62%) and another 4, are established in international locations (%) such as Asia, the Middle East, Africa and Canada.
Burger King STP. Segment. People willing to have a hygienic and delicious non conventional meal at a restaurant. Target Group. Children and youth from middle and upper class. Positioning. The best in burgers. Burger King SWOT Analysis. Strengths.
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Burger King: 1. Burger king is the second largest franchise based fast food restaurants in the world and the SWOT analysis of Burger king shows some important points.
The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations.Swot of burger king